New year, new goals….and this year it’s all about branding, branding, branding. Like I’ve said before, I started AVCD because I love to design, but I never really gave much thought to what the brand itself actually stood for. With new direction in place and my motivation drawn to sustainable fashion, I’m starting to feel AVCD come together. It’s becoming a driving force for what I believe in. I feel empowered and ready to conquer this new year.
My 5 year anniversary is right around the corner – I can’t even believe it’s been that long. But how awesome is it to say that I’ve been doing this for 5 years! I’m super stoked about that! It just proves how much I really love what I’m doing, and I hope it also shows how far I’ve come. I’m challenging myself with new designs, new marketing techniques, and just making AVCD more authentic overall.
One addition to AVCD that I’m totally in love with right now is my new sewing videos. I should have been posting these a long time ago, but I wasn’t real confident about them before. I always thought maybe someone would tell me I wasn’t doing something right, or my sewing process was all screwed up. You know it’s never easy to take criticisms about the things you love to do. But now I’m at a place where I am confident in the things I do, and I don’t care what people say or think about it. It took a while to get to this point, but I’m so happy I’ve finally arrived! I’m at a great place with AVCD, and I think my work speaks for itself!
-Amber
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