Finding A Purpose

I gave up on myself over these past 7 months, and I know it has a lot to do with losing my father. I’ve just had this blanket of overwhelming numbness –still waiting to see if it ever truly goes away. And I’ve realized how short life can be and whether or not the things I chase after are really worth it. I still don’t know if any of this will be worth it, or if I’ll even be successful at this, but I just know that I need to keep going. There’s still a spark of hope in me that says I can do this, and if I just stick it out long enough I’ll start to find myself again.

Along with finding myself, I wanted to find the focus point or central idea that really drives my fashion brand–I needed to reflect on everything I’ve done and get back to the foundation of my clothing line. I’ve been trying to figure out what type of brand AVCD really is and what voice I want it to have. 

Recently I’ve been reading and watching documentaries about fair trade, sustainable fashion and fast fashion.  I started AVCD by making designs out of recycled clothing, and that’s what I want to get back to. I want to center this fashion brand around the ideologies of sustainable/eco-friendly fashion. I want to build a brand that influences customers to support eco-friendly fabrics and gives them insight on the unethical conditions surrounding our clothing industry.

I want AVCD to be more than just designing clothes. Of course that’s the fun part of fashion design, but there’s so much more when you dig deeper.  I’m analytical in nature so the more I educated myself on the fashion industry the more motivation it gave me to design with a purpose and to support a cause.  I’m really going to do my best to stay true to that going forward.