Summer is coming to an end, and I think it has helped jumpstart a new drive for me. I tend to slack during the summer, and now I feel like I need to make up for it. I’m ready to focus on what’s next for AVCD.
We just wrapped up our 3rd Revival show, and although it didn’t go as well as I’d hoped for, I’m happy we did it. It only makes me want to make sure the next one is even better. It’s always inspiring to get together with other designers and see their work – it definitely helps motivate me to keep working on my craft.
All I know is that I need to step up on every level with AVCD – photos, videos, designs, marketing, business progression, ect. The only way to make this brand grow is to keep pushing forward with ideas and taking more risks. That will be my goal in the next year – how can I make this brand move in the direction I visualize for it.
I do feel like there’s a place for my brand amongst the cluttered world of fashion and clothing stores, and I’m thinking of ways to expand AVCD. Do I reach out to boutiques to sell my designs, or continue to promote online? Or do I bite the bullet and take a huge risk with opening my own shop? I need to do a lot of thinking on that last one, but in the meantime, I have no issue tackling the others. I just need to be more conscious and strategic with marketing and networking.
I have a great network of friends and family who push me to be better. For those who’ve helped me along the way, I just want to say thank you. Success is a collaborative effort.
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