There’s a lot more than sewing and design when it comes to running a fashion brand. Some nights are dedicated to the actual business and/or marketing plans I’ve had to create. For someone like myself, who never took business in college, I’ve had to learn about the industry and business concepts as I progress with my brand. This doesn’t always come easily to me, but I’m always researching and learning about new things so I can progress.
I’m trying hard this year to be better about splitting up my time as well. Just like the design side needs time spent on making the actual clothing, the business side also needs its time to grow, plan, and advance. I research entrepreneur business sites, start up fashion blogs, other brands, and I even read up on articles about the future of the fashion industry. I need these sources so I can plan out how to take my brand to the next level. If I want to be in this for the long game, then I need to be able to follow along with business trends within this industry. The time spent on research and gaining more inside knowledge is important to me.
Knowledge can be so powerful, and I want to be an expert in this industry on how I produce, promote, and run my clothing business. Someday I would like to look back and say I did everything I could to get this brand up off the ground and turn it into something special….make it into a fashion empire!
So just know the next time you see me posting a cute and fun picture, I’m also behind the scenes running a business. All of the invisible work is still a huge part of this journey, even if it’s only meant for me to witness.
No comments:
Post a Comment