Infinity Reclaim Program

Last week I launched my new discount program – The Infinity Reclaim!

Shoppers and supporters of AVCD can donate gently used clothing to me and receive discounts on future purchases. They also have a 2^nd option to have the sales from their donated clothing go towards a charity. I’m happy to share this project that will hopefully help promote sustainability and give back to the community.

Since last week, I’ve had a few people send me donated fabrics – it’s heartwarming to see the responses from the reclaim launch. I appreciate anyone who is willing to be a part of this initiative and do something great for the earth and for others.

I’m thinking about adding a small icon to the listings that will have donated sales.  I think the shoppers would appreciate knowing which items have been selected as charity sales.  

I just have a lot of energy this year, and I have more ideas to share in the next up coming months. Just trying really hard to think of innovated ways to expand my brand through my work and the causes I care about. I honestly believe you are only truly happy when you’re doing what you love and when you’re doing something positive for the universe.

XOXO

-Amber

Behind The Designs

There’s a lot more than sewing and design when it comes to running a fashion brand. Some nights are dedicated to the actual business and/or marketing plans I’ve had to create. For someone like myself, who never took business in college, I’ve had to learn about the industry and business concepts as I progress with my brand. This doesn’t always come easily to me, but I’m always researching and learning about new things so I can progress.

I’m trying hard this year to be better about splitting up my time as well. Just like the design side needs time spent on making the actual clothing, the business side also needs its time to grow, plan, and advance. I research entrepreneur business sites, start up fashion blogs, other brands, and I even read up on articles about the future of the fashion industry. I need these sources so I can plan out how to take my brand to the next level. If I want to be in this for the long game, then I need to be able to follow along with business trends within this industry. The time spent on research and gaining more inside knowledge is important to me.

Knowledge can be so powerful, and I want to be an expert in this industry on how I produce, promote, and run my clothing business. Someday I would like to look back and say I did everything I could to get this brand up off the ground and turn it into something special….make it into a fashion empire!

So just know the next time you see me posting a cute and fun picture, I’m also behind the scenes running a business. All of the invisible work is still a huge part of this journey, even if it’s only meant for me to witness.

First Pop Up Of The Year

I had my first pop up event last Saturday, and it felt good to get back out there.  It was nice to stand alongside other entrepreneurs and small business owners and just get back to what we love to do. Any chance to showcase my brand out in the public, I’ll be there. I have a lot of ground to make up after 2020 so I’m really grateful for these types of events.

After the chaotic year we all had last year, I’m feeling positive about 2021 and going forward. I’ve launched my new Spring collection – The Infinity Collection. I’ve updated/rebranded my website. I’ve had multiple photoshoots since the start of the year, and I’ve been working behind the scenes on some promising promotional and marketing ventures. I’ve just been a busy bee!

I hope I can expand a little bit more with my services and what I offer customers as well as getting a few more items added to my brand this year. More on that later…

The momentum for 2021 is strong, and as long as I can continue doing what I love, it will always be there…no matter what obstacles arise. Do what you love!

 

XOXO

Amber