The fashion industry runs a hundred miles per hour, and you barely have enough time to catch up to it before it launches itself into the next trend and takes off again. I’m still trying to figure out where my place is within this vast industry and what I can do to differentiate myself and my brand.
With fashion engaging in social media every second, it makes you wonder if any of it really has any substance, or if it’s all just one big show and tell. I feel a little torn because social media is a great tool to use for marketing and branding, but when I look at the overwhelming power it has on our social structure, it worries me a little. I’m becoming a little suffocated by all the fashion exposure…not to mention all the personal exposure too. I want to be inspired by the artists and designers out there, not by trends and definitely not by what is being shoved in my face by social media. But like I said, I feel torn because here I am hating on something I need to use to better my brand/business.
I try to use social media as a way to not only market and promote my business, but also as a way to document my journey. I’m storytelling, and every picture and blog post is a part of my story. It’s important to me that I let my supporters know my process so they can travel this journey with me as I grow and become better. I also never want to forget all the hard work I put into my designs. It’s not just about selling clothes, it’s about building a dream and doing what I love.
So although I have mixed feelings about social media, I’m just going to keep doing what I’m doing because as long as I’m being honest with my process, and I don’t over exploit my purpose, then I shouldn’t have anything to worry about. I’m just going to remain true to the love I have for design and to my own artistic authenticity.
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