So I have this game plan of basically working non stop January through March on new Rock Dollie designs and then releasing them little by little April through August. I'm hoping I can bulk up on enough looks with photo shoots and promo videos to make the Rock Dollie season stretch over 4-5 months.
One of my goals this year for AVCD is to spend more time branding and building the Rock Dollie line. I spent most of last year focusing on the Muryl Jean Collection and I nearly neglected this line. Eventually, when things start to fall into place I'd like to make Rock Dollie a spring line and The Muryl Jean Collection my fall line.
I might have been overly ambitious to have started with 2 lines right out of the gate, but I love the challenge and although it's kinda messy right now, I know it's going to be worth it.
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