Friday, June 15, 2018

Fashion Campaign


My new line is by far my favorite collection of designs I’ve made.  I’m also incorporating more second hand finds that work well with my handmade items, and I’m really starting to see AVCD take shape. I’m also working on a fashion campaign for the new line…something artistic and more performance base. Hoping I can tease a few items before launching it for the public…I want it to be kind of like an album release where there’s a lot of promotion and hype around it before it drops. Hoping my vision for this campaign turns out well…either way at least I’m trying something different!

Along with starting the campaign, I just had my 1stphotoshoot for it a few days ago. Was a total success…as always with my good friend Bailey! Bailey has been modeling for AVCD for 5 years now. She was just a teen when she started and so shy, and now she’s grown into this beautiful young lady who is full of confidence and talent. I’m so happy that I’ve gotten to work with her this long…she never disappoints. She’s definitely one of my favorite people to shoot.

And now that I’ve got my first set of pictures done, I’m ready to start on the video aspect of the campaign. Hoping to get my sisters involved a bit with this and just have some fun! I’m going to push myself the next couple of weeks to really get this going; I would love to launch my campaign by the end of June. Fingers crossed I can get this done!!
XOXO
Amber